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PRESS RELEASE Date: September 15,
1997
Actron / Gardner Announce Alliance
International Marketing
Program Launched
Santa Clarita, California — SEPTEMBER 15, 1997 — Actron, Incorporated, of
Santa Clarita, California, USA (2003 Note: Since re-located to Tarzana,
California), and Gardner Manufacturing Co. of Horicon, Wisconsin, USA,
are pleased to announce their new strategic relationship for the international marketing
of Gardner flying insect control systems.
Abe Thomas, Actron’s Director of International Marketing, commented: "We are
delighted to be affiliated with a manufacturer of Gardner’s stature, whose
responsive, customer-oriented marketing vision aligns so closely with ours. Our mission is
to expand the presence and quality reputation of Gardner "Made in USA" products
worldwide. We are actively seeking new international marketing partners with strong
in-country coverage."
Actron’s executive marketing team, well-known in pest control industry circles,
plans to utilize its extensive international marketing experience, contacts, Internet
expertise, and reputation for outstanding customer-oriented service, to wholeheartedly
support this market expansion program; Actron was among the first to embrace
non-traditional marketing avenues like the Internet.
Gardner Manufacturing, a leader in the US market for flying insect control, pioneered
the manufacture of insect electrocuting units in 1928, and holds many basic patents. Their
comprehensive product line already encompasses a wide variety of applications,
configurations, and placements. As well, new, exciting products are under development.
Thousands of Gardner systems are already working for companies, large and small, where
insect control is important for product quality, aesthetics, health, and safety.
Prospective international partners can learn more about this remarkable opportunity at
Actron’s web site: http://www.actroninc.com.
For further information, please contact:
Abe Thomas,
Director of International Marketing,
Actron, Inc., Gardner International
Division.
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